Build better
media plans, faster

Strategic media planning software for agencies that is flexible, unified across channels, and built to supercharge planning workflow

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Aim our algorithms to maximize an outcome for your campaign


Select your available audiences across general personas down to targeted PII lists


With your inputs, we leverage our 20+ audience and impact algorithms to select the right inventory and channels for your campaigns

Build Multiple Scenarios

Explore strategic decisions with budget, channels, publishers, flighting, and dayparts to find the right

Tuned to Agency POV

Guide the optimization engine with your proprietary insights from historical campaigns and MMMs

Client-Ready Outputs

Each plan you build comes complete with a high level Flowchart View, a Performance View (that can be compared across plans), and Buying Protocols for your buying team

Better performance for your business and your clients

+20% Media Performance

Industry leading algorithms that maximize objectives by uniquely connecting audience and impact with available inventory

Maximize Your Data

Unlock the full power of available data (in your environment) to every client team - eliminate the time searching for data

10X the Output

Empower client teams to consistently deliver high-value strategic outputs, making it easy to explore and compare scenarios

Learn how Deben can advance your media capability

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